Client
Type of work
MAX Ottawa is an organization dedicated entirely to improving health outcomes and wellness of the 2SGBTQ community in the National Capital Region. Creatrix developed their visual identity and logos for the four health portals consisting of Mental Health, Sexual Health, Community Health and Harm Reduction. In reflection of the passionate support for their community and care for a diverse audience, the end products focused on delivering a simple, vibrant and approachable style across their many services, programs and events.
Health Portals
Representing the four pillars of support at MAX Ottawa, the health portals are distinguished from one another with dedicated logos consisting of a set of icon and colour reflecting their purpose and messages.
Simple and recognizable, the logo allows for the public and internal teams to easily associate the different health portals within the overall visual identity system and promotions of their services, programs and events.
Illustration
Round characters were created for a fun, creative and approachable way of illustrating abstract ideas to wider audiences. Its simplicity allows the internal teams to create new visual assets with ease.
The final deliverables include Brand guidelines, Promotional templates for social media platforms, Website banner, Newsletter template, Letterhead, Business card template, PowerPoint template, Written report template, Promotional brochure/booklet template.
